Long-form content is supposed to perform better than short form for a very long time. In other words, if you want to rank higher on Google, publish longer content. But what exactly is long and short? According to HubSpot, long-form content ranges in length from 1,000 to 7,500 words. Anything that is longer than 1,200 words is said by WordStream. MarketMuse adds that the word count should be between 700 and 2,000. You see, there is no optimal blog article length or a cutoff point in terms of word count. We don’t even seem to be able to agree on what the term “long form” truly means. Now that thousands of publications have recommended publishing lengthy content for your best likelihood of success, we wanted to dispel this fallacy.
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Now, there are two main valid reasons why people believe that longer content performs superior to short content.
The first reason is that longer content generates more backlinks. Additionally, this makes sense because the more content you have, the greater your chance. Now, there are two seemingly reasonable reasons why individuals would not read entire blog postings. Thus, if your guide is 20,000 words lengthy, the most crucial details that readers might refer to are probably hidden in your material. Additionally, you won’t receive links if no one is reading your article.
Second, a lot of people think that longer content attracts more organic visitors. Once more, this seems logical on the surface because longer material will have more subtopics, which could increase the number of natural keyword rankings.
Word count is not a ranking factor, as John Mueller from Google stated. Therefore, in my opinion, this is not something you should take into account while creating your content Then, how long should a blog post be? The answer to the question is “as long as it has to be to fully cover the topic.”
