In this article, we will share some tips on how to rank smaller websites on Google. Many new websites struggle to rank on Google, but if you follow these small and simple tips, your website will likely be going to rank on Google.
According to the Search Engine Guide, Amazon makes 57% of their sales from long-tail keywords. That is due to the high conversion rates of long-tail keywords, particularly those with commercial intent. Focus on the less competitive key terms that big brands typically ignore. Focusing on long-tail keywords is a great way to find high-quality traffic. Long-tail keywords tend to be more particular; ranking for them usually results in more leads, sales, and conversions.
Since your site is smaller, you can have a complete focus on your specialty and niche. This will help you do better than your competition. This allows you to provide more value for your users in your content, which those larger companies often ignore. It also allows you to offer more value than any broad site out there, which then, in turn, helps with your rankings in the long run.
Next, you want to make your site mobile-friendly. Google has mobile-first indexing, and over 50% of the searches are now done on mobile devices. Therefore, making your website mobile-friendly is crucial. You won’t succeed if you don’t follow this advice. So make sure your site’s responsive and loads fast.
If you’re not sure how to speed up your website, Google has a page speed tool that can tell you what’s wrong with it so you can optimize it. You can also use free services like Cloudflare to host your website for free on servers all over the world, which speeds up your website’s loading time.
So. these are some of the tips on how to rank smaller websites on Google in 2022.
