Since 2010, Google has considered site speed as a ranking factor for desktop searches. 2018 saw the addition of page speed as a ranking consideration for mobile searches as well. Faster page load times result in a better user experience, which, in turn, increases revenue, even while speed enhancements will only have a tiny impact on a small percentage of slow websites. A Google study demonstrates that as page load time increases, bounce rate also increases. There are several causes for why your website could load slowly right now. The most frequent causes, however, are slow internet, cache, page size, and occasionally more complex causes like render-blocking JS.
To boost website speed, the first thing that we will do is to change DNS providers to Cloudflare’s free DNS service. Therefore, create a Cloudflare account and then select Add a site to configure this. After you enter your domain name and choose and confirm your plan, after that you’ll be prompted to modify your nameservers, which you must do through your domain registrar.
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Imaging optimization is the last phase. Compressing your photos with lossy or lossless compression is a straightforward solution. Additionally, there are some excellent plugins that can help you with this, including ShortPixel, wp-optimize, and Imagify.
After completing the primary WordPress site speed adjustments, run the PageSpeed tool and compare the results to your initial benchmarks. But keep in mind that every WordPress configuration will be different because you can be running a clunky theme, a lot of resource-hungry plugins, crappy hosting, or a lot of third-party scripts.
Therefore, you’ll probably need further specific work done for you. Despite making these changes, if you’re still not satisfied with the speed of your website. Therefore, you could want to think about using premium site booster plugins, getting rid of unused plugins and scripts, changing themes or engaging a web developer to perform the necessary adjustments.